In the late 2010s and early 2020s, a fresh wave of Black-owned bookstores began to emerge across the UK. These new enterprises often sprang from a founder’s personal frustration with mainstream bookshops or a desire to fill clear gaps in representation. For example, in Brighton Afrori Books opened in 2021. Its founder, Carolynn Bain, was “tired of going to bookstores and having to search for ages to find the tiny ‘BAME’ section” for Black authors.
Afrori launched as an online store in 2020 and quickly turned into a brick-and-mortar shop after a £10,000 crowdfunding campaign. Today Afrori prides itself on offering “one of the biggest selection of books by Black authors, in one place”. Its shop (now at Brighton’s Brighthelm Centre) doubles as a welcoming café and community space – a “safe space” to browse with a coffee – while also running author events, yoga for women of colour, school clubs and other anti-racism programmes.
In London, children’s bookshops have also gone Black-owned. Melanin Magic opened in July 2023 in South London under founder Kelly-Jade Nicholls. A former school governor, Nicholls had already been supplying Black children’s books through her Woke Babies subscription box. Seeing “huge demand” for more diverse kids’ stories, she launched Melanin Magic as a “fun place” for children to find books with Black protagonists.
Nicholls describes her shop as giving Black children everyday stories in which they can “see themselves as heroes and problem solvers”. Early feedback shows its value: parents report it was “needed”, and Nicholls delights in “seeing kids’ faces light up” when they visit. Crucially, Melanin Magic was created with the aim of making Black literature accessible – so even families of all backgrounds can enjoy more representative books together.
Another London example is Round Table Books, an independent store in Brixton (founded around 2017-18). Co-directed by Aimée Felone and Meera Ghanshamdas, Round Table specialises in inclusive children’s books – stocking only picture books written or illustrated by Black, Asian or other minority ethnic authors. It was launched after a Centre for Literacy in Primary Education report revealed that just 1% of UK children’s books in 2017 featured a BAME main character. (Round Table’s owner Aimee Felone organized a pop-up for Black books before crowdfunding the permanent store.) Round Table won the 2023 British Book Awards Best Children’s Bookshop, reflecting how it has become “very much loved” in the Black British community.
London also has older establishments like Books of Africa, an African-heritage-focused publisher and bookstore, and Pempamsie, a Brixton-based African cultural shop founded in the 1990s (Pempamsie means “unity is strength”). Pempamsie carries books on Black history, spirituality and health alongside art and wellness goods. In Tottenham, historian Nkrumah Kebeji (Pepukayi) runs Maa Maat Cultural Centre (Pepukayi Books), a niche bookshop “full of books that can only be described as ‘very Black’” – focusing on Black history, art and liberation. Each of these is a small local business run by members of the community.
On the creative side, some novel models have appeared: Imagine Me Stories is a children’s book subscription box (by Keisha Ehigie) that delivers diverse picture books to families each month. No Ordinary Bookshop (Angel Miller) operates an online store and pop-up events with BAME-centered children’s titles. And Jacaranda Books in Leeds is an acclaimed independent publisher whose website sells its titles (and others) including many Black and diverse voices. These initiatives echo similar ethnic bookshop trends in other countries, showing a global hunger for representation.