Venue: Frobisher Auditorium 1
17:00–18:00 | Chair: Claire Linney
Paige Lewin & Brian Kapuku (ReadWithKapz) on building an audience that cannot ignore you.
Going viral is easy. Staying relevant is the actual game.
Paige Lewin and Brian Kapuku didn’t get lucky — they built something. Across books, media and Black British culture, they’ve turned a point of view into platforms people trust, return to, and act on. They know exactly what makes someone stop scrolling. More importantly, they know what makes someone stay.
This fast-paced panel goes straight behind the platforms — finding your niche before everyone else finds it too, building a voice nobody can copy, making content people actually want to share, outrunning the algorithm instead of chasing it, and turning followers into a real community with real influence.
This is the honest, practical breakdown of what it actually takes to cut through the noise — and build something the internet can’t ignore.
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